We call our campaigns, trails
Our signature "Trail" methodology is a chain of nominations where each individual connects us to their most interesting person.
Trails allow us to curate network of creativity and intelligence. They reveal authentic relationships, powerful stories and multiple perspectives that no algorithm or traditional networking approach could discover.
Research
Every trail is built upon a clear pathway
Drafting the trail involves carefully mapping out the content through online interviews, transcriptions and storyboarding.
This is low-risk and low-cost pathway to a pilot project.
Production
Media to suit all budgets and communication strategies
We realise trails of different lengths, media and parameters.
From simple text to use within your newsletter or blogs to audio for your podcasts, photography and film for visual channels and physical events.
Results
Delivered to your audience
Once the trail has been produced we ensure that the content connects with the right audience online and offline.
What you get
-
Content
From short-form social media content to feature-length documentaries, we tailor each format to your communication needs and budget.
-
Network of intelligence
Our continuously expanding database of extraordinary individuals spands diverse fields; strategic access to relevant experts, thought leaders, and innovators tailored to specific industries.
-
Brand Loyalty
Audiences develop emotional connections as they follow authentic human journeys, creating deeper engagement than traditional content provides.
-
Long term story
The Trail offers a living documentary approach to create an organic narrative arc with the potential of spanning seasons and years, allowing audiences to witness the evolution of ideas and connections while maintaining a consistent thread.
-
Data insights and analytics
Data insights and analytics derived from audience engagement patterns across Trail content, revealing valuable behavior trends and preference indicators
-
Co-creation opportunities
Co-creation opportunities that invite audience participation in nominating future Trail contributors, creating a two-way relationship that strengthens community ownership
-
Cross-promotional partnerships
Cross-promotional partnerships with Trail participants' networks, expanding reach into previously untapped audience segments
-
Educational frameworks
Educational frameworks that transform Trail content into training materials, workshops, or learning experiences for internal teams or external stakeholders
Physical events
The opportunity for curated physical gatherings where the entire Trail—a powerful assembly of diverse voices converges in one room.