We call our campaigns, trails

Our signature "Trail" methodology is a chain of nominations where each individual connects us to their most interesting person.

Trails allow us to curate network of creativity and intelligence. They reveal authentic relationships, powerful stories and multiple perspectives that no algorithm or traditional networking approach could discover.

Research

Every trail is built upon a clear pathway

Drafting the trail involves carefully mapping out the content through online interviews, transcriptions and storyboarding.

This is low-risk and low-cost pathway to a pilot project.

Production 

Media to suit all budgets and communication strategies

We realise trails of different lengths, media and parameters.

From simple text to use within your newsletter or blogs to audio for your podcasts, photography and film for visual channels and physical events.

Results

Delivered to your audience

Once the trail has been produced we ensure that the content connects with the right audience online and offline.

What you get

  • Content

    From short-form social media content to feature-length documentaries, we tailor each format to your communication needs and budget.

  • Network of intelligence

    Our continuously expanding database of extraordinary individuals spands diverse fields; strategic access to relevant experts, thought leaders, and innovators tailored to specific industries.

  • Brand Loyalty

    Audiences develop emotional connections as they follow authentic human journeys, creating deeper engagement than traditional content provides.

  • Long term story

    The Trail offers a living documentary approach to create an organic narrative arc with the potential of spanning seasons and years, allowing audiences to witness the evolution of ideas and connections while maintaining a consistent thread.

  • Data insights and analytics

    Data insights and analytics derived from audience engagement patterns across Trail content, revealing valuable behavior trends and preference indicators

  • Co-creation opportunities

    Co-creation opportunities that invite audience participation in nominating future Trail contributors, creating a two-way relationship that strengthens community ownership

  • Cross-promotional partnerships

    Cross-promotional partnerships with Trail participants' networks, expanding reach into previously untapped audience segments

  • Educational frameworks

    Educational frameworks that transform Trail content into training materials, workshops, or learning experiences for internal teams or external stakeholders

Physical events

The opportunity for curated physical gatherings where the entire Trail—a powerful assembly of diverse voices converges in one room.